Sequences let you run coordinated, multichannel outreach campaigns that feel genuinely personal. Cobalt’s AI generates a unique opening line for every candidate based on their actual profile, so your messages stand out in crowded inboxes. You can run multiple sequences simultaneously; the platform handles timing, deliverability, and smart pausing automatically.Documentation Index
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Create a sequence
Go to Sequences → New Sequence
From the main navigation, open Sequences and click New Sequence to open the visual builder.
Name your sequence and choose your audience
Give your sequence a descriptive name and select your target audience — candidates or business prospects — so Cobalt applies the right personalisation context.
Add steps and set delays
Build your outreach flow by adding steps one by one. Choose the channel for each step — Email, LinkedIn InMail, LinkedIn direct message, or WhatsApp — then set the delay before the next step triggers (e.g., wait 3 days).
Write your messages or let AI personalise them
Draft your message manually using dynamic variables, or click AI Generate to let Cobalt write a unique, context-aware opening line for each recipient based on their actual profile, experience, and skills — not just their first name.Available dynamic variables:
Add branching conditions
Insert conditional logic into your sequence to handle different scenarios. For example: if no reply after 3 days, send a LinkedIn follow-up; if the candidate clicks the link, move to the next step immediately. Drag-and-drop branches directly on the visual canvas.
Enable A/B testing (optional)
Split your audience between two message variants to test subject lines, tones, or calls to action. Cobalt tracks open rates and reply rates per variant in real time so you can identify and scale what works.
Launch your sequence
Activate the sequence. Cobalt sends messages on your behalf at the scheduled intervals, auto-detects each recipient’s language from their profile, and pauses the sequence automatically the moment a candidate replies — so no one receives a follow-up after they have already responded.
Key capabilities
AI-personalised opening lines
Cobalt generates a unique, contextually relevant opening line for every recipient based on their actual profile — not generic merge tags. Messages feel handwritten, at scale.
Multichannel in one flow
Combine Email, LinkedIn InMail, LinkedIn direct messages, and WhatsApp steps inside a single sequence. Reach candidates on the channels where they are most responsive.
Anti-spam protection
Built-in email warm-up, sending address rotation, and bounce detection keep your domain reputation healthy and your messages out of spam folders.
Smart pause on reply
The sequence pauses automatically as soon as a candidate replies. No awkward follow-ups land after a conversation has already started.
Send delegation
Send sequence messages from a colleague’s or manager’s mailbox — useful when a senior recruiter’s name carries more weight with a specific candidate segment.
Real-time analytics
Monitor opens, clicks, replies, and bounces per campaign as they happen. Use A/B test results to continuously sharpen your messaging.
Supported channels
Auto-language detection
Cobalt reads the language set on each candidate’s profile and sends your message in that language automatically. You write the sequence once; Cobalt handles localisation per recipient.Plan availability
| Plan | Sequences |
|---|---|
| Free | Not included |
| Core | Limited sequences |
| Copilot | Unlimited |
| Enterprise | Unlimited |